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What (who) is overhype - definition
overhype
¦ verb make exaggerated claims about (a product, idea, or event).
¦ noun excessive publicity or promotion.
Examples of use of overhype
1. Yet the overhype was not the media‘s exclusive doing.
2. Every now and again something in this genre makes it to the big screen, and when it does critics are so relieved and overjoyed they tend to overhype it.
3. Meanwhile, the excitement around Don in the UK is unimaginably enormous, with several channels and radio stations actually (and amusingly) receiving complaints from patrons on account of an overhype of the film by the UK distributor.
4. Updated: Wednesday, November 16, 2005 at 1136 hours IST 1 2 3 Next » New Delhi, November 16: Team India were reminded early in the series against South Africa not to overhype the victories against Sri Lanka recently as their fiery pacers took a heavy early toll.
5. "As with any basic research we have to be careful not to overhype, however this is a stunning piece of research that may in the distant future may lead to transplants in humans to relieve blindness." Pete Torkington, of the Macular Disease Society, said: "This is a very exciting development.